ClarisDraw Value Pack for $199 in limited time offer -- comes bundled with ClarisImpact

This information was provided by Claris Corporation on 16 March 1998, and incorporated into Apple Computer's Tech Info Library.

SANTA CLARA, CALIF. -- May 8, 1995 -- In a move designed to offer tremendous value and expand the appeal of general purpose drawing software, Claris Corp. today announced the ClarisDraw Value Pack, a new promotional bundle featuring its flagship drawing program and its award-winning charting and diagraming program, ClarisImpact.

The ClarisDraw Value Pack has a promotional price of $199, compared to ClarisDraw's suggested retail price (SRP) of $399. The promotion is in effect immediately and runs through September 30, 1995.

"This pricing move is right on for ClarisDraw," said Chris LeTocq, president of industry analyst firm SoftTracks. "It puts Claris in an even stronger leadership position in the Mac drawing market. The addition of charting and diagraming capabilities from ClarisImpact offers users a compelling business graphics solution," he added.

"We've talked to our ClarisDraw customers, and they have told us they want the ability to do charting and diagraming, as well as freeform graphics, so we're responding with the ClarisDraw Value Pack," said Michael Sanabria, ClarisDraw product manager. "We are also reaching out to new buyers who may be considering higher priced and more difficult illustration applications as a way to further grow the draw category."

ClarisImpact has a current suggested promotional price of $149. Now users buying the best general drawing program in ClarisDraw can also easily create compelling business charts and diagrams with ClarisImpact.

ClarisImpact, which will be offered on CD-ROM in the box, offers users a fast and easy way to create organizational and flow charts, network diagrams, time lines, calendars and a variety of other business graphics.

About ClarisDraw

ClarisDraw provides all the drawing tools needed to create freeform art, technical illustrations, process diagrams, space planning, light desktop publishing, and can easily master virtually any graphics task. ClarisDraw's features include intelligent alignment and connection capabilities, color painting and image editing, advanced text effects, drag and drop clip art libraries, over 2,400 high quality pieces of clip art, and full compatibility with the upcoming Windows release due later this year. ClarisDraw is the ideal product for the non-artist in business and engineering who needs a versatile, reliable and easy to use graphics product.

ClarisDraw for Macintosh and Power Macintosh has won raves from users and trade magazine reviews since shipping in August of 1994. ClarisDraw's performance has sustained the dominant position Claris has in the Macintosh drawing market created with the MacDraw family of general drawing programs.

About ClarisImpact

ClarisImpact for Macintosh and Power Macintosh is the award-winning business charting and diagraming application for users interested in easily creating organizational and flow charts, network diagrams, data charts, project time lines, calendars and other business graphics.

Its intuitive interface and ability to help the non artist quickly create business graphics that look professional is a big productivity booster compared to other traditional methods of working with business graphics. Prior to ClarisImpact, users had to work with numerous applications and charting utilities, cutting and pasting graphics between their spreadsheet, utility program and word processor or presentation application. ClarisImpact streamlines this process, and allows for editing of graphics on the fly, since graphics are always live, whether in a drawing, report or presentation.

Availability

The new ClarisDraw Value Pack offer can be purchased immediately direct from Claris, through corporate resellers and retail outlets. Editors can refer interested readers to the Claris, and a variety of Internet and online forums for product information, including:

- ClarisWeb: http://www.claris.com .
- America Online, keyword: CLARIS
- CompuServe: GO CLARIS
- Claris BBS

ClarisDraw has an SRP of $399. Customers who bought ClarisDraw in April of 1995 can purchase ClarisImpact software for a minimal shipping and handling charge, direct from Claris only. Customers who purchased ClarisDraw prior to April may buy ClarisImpact for a special promotional price of $49, plus shipping and handling, also direct from Claris only.

ClarisImpact has a current suggested promotional price of $149. Claris offers a variety of volume pricing agreements and discounted pricing for educational institutions.